HEADWORKS
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Agrico Qatar logo
Agriculture & Fresh Produce · Qatar · 2024 — 2026

Agrico Qatar

Field & Services Farming, Fresh Produce & Food Retail Social MediaGraphic DesignVideo EditContent Art DirectionFood Reels
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Food sells with appetite. We made Agrico the freshest feed in Qatar.

The Brand

Agrico is Qatar's homegrown farming company — hydroponic vegetables, fresh fish, herbs and local produce grown in the desert and delivered daily.

A national-pride story: proof that Qatar can grow its own food, at quality that beats imported shelves.

The Challenge

Produce content is the hardest kind of content — the product is a tomato. No packaging, no logo lockup, no gloss to hide behind.

The feed had to stay bilingual, seasonal and always-on, while carrying farm education, product drops, Ramadan and Adha moments in one grid.

Our Role

Headworks built the daily output: a green-led art-direction system, a modular post family, seasonal key visuals and a library of vertical food films.

One palette, one type scale, one appetite — from a single eggplant post to a full Eid campaign.

01 — Campaign Art Direction
Agrico Qatar fresh produce campaign key visual01
Agrico Qatar vegetables campaign design02
Agrico Qatar farm content design03
Agrico Qatar social post layout04
Agrico Qatar seasonal key visual
Grown here. Art-directed here.
Produce
system
Agrico vegetables post
Vegetables — 01
Agrico fresh fish post
Fresh Fish — 02
Agrico herbs post
Herbs & Greens — 03
Agrico farm education post
Farm Story — 04
Agrico seasonal produce post
Seasonal — 05
Agrico retail offer post
Retail Drop — 06
Agrico recipe post
Recipe — 07
Agrico occasion post
Occasion — 08

Food
reels

Vertical films built for the appetite scroll: a texture close-up to hook, a farm beat to convince, a clean plate to close. Motion, typography and pacing designed as one template family so every product still reads as Agrico.

REEL 01
Eggplants — Produce Film
REEL 02
Fresh Fish — Product Film
REEL 03
Eid Al Adha — Seasonal
02 — Seasonal & Everyday Moments
Agrico seasonal design05
Agrico campaign design06
Agrico social slide design07
Agrico produce design08
Agrico occasion design09
01
Agrico social post
02
Agrico social post alternate
03
Agrico product post
04
Agrico campaign slide
The Impact

What changed
for the brand.

0
Average engagement per post once the art-direction system replaced one-off designs.
0
Produce posts, campaigns and seasonal designs produced inside one consistent grid.
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Faster turnaround on weekly content after the template family went live.
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Languages running side by side — Arabic and English — without breaking the layout.
W

One farm, one voice — from the greenhouse to the scroll.

Consistency

A locked grid, type scale and a single disciplined green turned a mixed produce feed into a recognisable Agrico feed.

Appetite First

Macro texture, honest light and generous space made local vegetables and fish feel premium, not commodity.

Speed at Scale

Modular templates let new harvests, offers and seasonal moments ship weekly in both languages without redesigning from zero.

Next Project

Centro Mall Qatar

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