A 30-second city sprint engineered for vertical, horizontal and out-of-home — one master, twelve cutdowns.
We chased the sun for three nights through downtown. Every chapter is timed to a heartbeat — the city's, then the runner's.
The result: a launch film with chapters that double as social hooks, posters and IRL projections.
Frame 014
Frame 062
Frame 110
Frame 188
Film views in week 1
Cutdowns shipped
Sell-through vs prior drop