← All Work · Pulse Athletics · 2025 · Video

Pulse —
Run The City

DIRECTEDITCOLOUR
Pulse Sneakers cover

A 30-second city sprint engineered for vertical, horizontal and out-of-home — one master, twelve cutdowns.

We chased the sun for three nights through downtown. Every chapter is timed to a heartbeat — the city's, then the runner's.

The result: a launch film with chapters that double as social hooks, posters and IRL projections.

RUNTHECITY
00:00 Open 00:08 City 00:18 Sprint 00:30 Reveal

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Results
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Film views in week 1

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Cutdowns shipped

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Sell-through vs prior drop

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