A grown-up, Swiss-leaning identity for a bank that didn't want to look like a bank.
The mark draws from compass geometry — north, then everywhere. The type is unapologetically modern. The colour is one navy, one paper, one ink.
We shipped a 96-page system plus a motion kit for ATMs, apps and out-of-home.
Montserrat · 900 / 400
Brand guideline pages
Markets rolled out
Brand-trust score lift