← All Work · Atlas Bank · 2024 · Identity

Atlas Bank
Identity

NAMINGMARKSYSTEM
Atlas Bank cover

A grown-up, Swiss-leaning identity for a bank that didn't want to look like a bank.

The mark draws from compass geometry — north, then everywhere. The type is unapologetically modern. The colour is one navy, one paper, one ink.

We shipped a 96-page system plus a motion kit for ATMs, apps and out-of-home.

Identity System
ATLAS
Aa

Montserrat · 900 / 400

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Brand guideline pages

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Markets rolled out

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