A 360 launch with one feeling at the centre: calm, soft, certain.
We re-wrote the brand voice in one weekend, then built the year's content calendar around it — TVC, cutdowns, posters, packaging.
Every asset answers the same question: what does Halo feel like in your hand?
A 360 campaign: TVC, social cutdowns, print posters and a packaging redesign — built around one feeling.
SKUs redesigned
Social posts shipped
DTC conversion lift