01 — Key Visuals
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02Vidamax is a supplement range built around everyday health — kids' zinc drops, collagen for skin and hair, and daily wellness essentials.
Two very different audiences on one feed: parents buying for children, and adults buying for themselves. Each needs its own tone without breaking one identity.
Headworks built the key-visual system: illustrated, story-led worlds for the kids line and calm editorial staging for the adult line — same grid, same type, one blue.
0102A single blue, one type scale and a shared pack-shot treatment tie the kids and adult lines together on the shelf and in the feed.
Each product gets a small world instead of a product cut-out — a reason to stop scrolling before the benefit is even read.
New SKUs drop into the system without a redesign, in both languages.
Campaign key visuals and product films — playing as you scroll. Click any piece for the full view.